Say cheese!

English-speaking photographers often ask people to 'say cheese' to get them to smile in photographs. This is because the ee in cheese, a close unrounded front vowel (/i:/), is hard to pronounce without a smile. In other language they might use words that contain this vowel, some other vowel pronounced with a smile, or words that people find amusing.

Language Phrase
Belarusian Ўсміхнуся! (Wsmikhnusia!) - smile
Bulgarian Кажи сирене! (Kaži sirene!) - say cheese
Catalan Lluis
Chinese (Cantonese) 笑 (siu) - laugh / 小小 (síusíu) - a little
一 二 三 (yāt yim sàam) - one two three
Chinese (Mandarin) 茄子 (qiézi) - eggplant - used in China
七 (qā) - seven - used in Taiwan
笑一笑! (xiào yī xiào!) - smile
Croatian Ptičica
Czsech Vyletí ptáček!
Danish Sig 'appelsin' (say orange)
Finnish Muikku (vendance) Sano muikku!
French Ouisitii (marmoset) / Souriez! (smile!) / pepsi
German Spaghetti / Käsekuchen (cheesecake)
Wo ist das Vögelchen? (Where's the birdie?) - said to children
Lächeln (smile)
Greek Πες τυρί! (Pes tyrí!) - say cheese
Hebrew Tagid 'chiz' - say cheese
Hungarian Csíz [tʃi:z] (small bird)
Indonesian Katakan keju! (say cheese)
Japanese Sei, no! / はい、チーズ! (hai, chiizu!)
Kannada ನಗಿ (nagu)
Korean 김치 (gimchi / kimch'i)
Spanish Patata (potato) - used in Spain
Diga 'whiskey' (say 'whiskey') - used in Latin America
Persian (Farsi) apple - (sib) سیب
Portuguese Digam X (say X [ʃiʃ]) - used in Brazil
Olha o passarinho (watch the birdie)
Romanian Zâmbeşte! (smile!)
Russian Скажи 'изюм!' (Skazhi 'izyum!') - Say 'raisins!'
Улыбнитесь! (Ulybnites'!) - Smile!
Улыбочку! (Ulybočku!) - a little smile
Swedish Sig appelsin (say orange) / Säg omelett! (say omelette)
Talossan Ditz "wisky"
Tamil சிரி (siri) - smile, laugh
Telugu Navvu
Thai Pepsi
Turkish Gülümseyin! (smile)
Ukrainian Посміхніться! (Posmikhnit'sya!) - smile

Sources

http://en.wikipedia.org/wiki/Say_cheese
http://www.flickr.com/groups/central/discuss/72157611422265222/
http://www.omniglot.com/blog/?p=135
http://www.librarything.com/topic/56452
http://forum.wordreference.com/showthread.php?t=1610650

If you would like to make any corrections or additions to this page, please contact me.

Other phrases

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