On an episode of Word of Mouth I listened today, they discuss the associations we have with different fonts.

Studies have found that different fonts can effect the way food tastes to you. For example, the same chocolate can taste sweeter, or less sweet, just because it’s labelled with different fonts.

Which of the above would you prefer?

And no, I’m not planning to bring out an Omniglot chocolate bar, in case you’re wondering.

If Greek yoghurt, hummus or other Greek foods are labelled with a Greek-looking font, you may believe that they come from Greece and are more authentic than such products labelled with a different style of font.

Which of these is most Greek?

Some fonts are seen as more masculine, while others are seen as more feminine.

Would you say these shop signs are masculine, feminine or neither?

What are your favourite fonts?

Are there fonts your really don’t like and/or don’t use?