Multilingual Blog Strategy: How to Write a Global Blog

by Emma Collins

Illustration of globalness

Technology has made almost everyone connected with each other. Nowadays, people can easily communicate with one another even if they are miles apart. However, there is still a huge gap when it comes to the information people are seeing on the Internet.

For example, not everyone can speak English but the majority of the world's content is in this language. This is why many content developers, marketers and are considering shifting to a global approach when it comes to blogging.

What is a Global Blog?

Essentially, a global blog is a blog optimized to reach new markets worldwide. One way to do this is by implementing a multilingual blog strategy. This means translating content into different languages to expand their reach. However, there are a lot of resources needed to do this.

How to Write A Global Blog?

Writing good content may be easy but making it global requires a lot of preparation. Here are five things you need to do to successfully write a global blog.

1. Understand your market

Before translating your content, make sure you have the results of your market research on hand. You need to know your audience – who are they and what country do they come from. From there, you can pinpoint the countries you need to engage more.

Take into account their preferences and profile as well. This information will help you develop content for them later on.

2. Choose how you'll translate your blog

Now that you know the market you want to reach, you can now proceed with translating your content. Several businesses prefer to automate their translation services. This refers to relying on machine translation which could be faster and cheaper.

Another way is by hiring a freelance translator or global language service that relies on human translators – which is the recommended option of several content specialists. The cost may vary depending on your needs. Either way, both of them are convenient as most translators and language service agencies usually accept payments using various online payment methods.

At the same time, blogs are also meant to be read by humans not machines. Getting translators who could provide suggestions for marketing could be an advantage.

3. Write localized content

Translating into another language is just the tip of the iceberg in creating a global blog. You also need to create localized content – content targeted towards a specific locale.

Make sure to consider the cultural differences while doing this. After all, this is where most brands fail. Make sure to provide context to your blog.

4. Make use of images

The old saying, "A picture holds a thousand words" is still relevant today. Use photos and other visual cues to engage with your audience. This could supplement the translated and localized content in your blog.

At the same time, it's also a good way to prevent blocks of text in your blogs that may discourage your readers.

5. Connect via social media

Lastly, make use of social media to amplify your content. All your channels must mirror the content you want to present. By doing this, you increase brand awareness and retention which also improves your chances of reaching your target market.

Why do you need to write a global blog?

As the world becomes interconnected, more and more competition arises. Nowadays, it's not enough to write good content. You also need to be visible and accessible. Writing a global blog is one of the best ways to do this.

About the writer

Emma Collins is a creative thinking content creator who specializes in blogging and copywriting (Twitter).


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