In May 2012 a group of lexicographers, authors, and poets at Sydney University were asked by an advertising agency to come up with a new word for the habit of snubbing someone in favour of a mobile phone.<\/p>\n
The word they chose was phubbing<\/strong>, which combines the words phone and snubbing. It was spread around the world by the Stop Phubbing campaign<\/a>, created by the advertising agency, and is also part of a campaign to promote the new Macquarie Dictionary of Australia.<\/p>\n Phubbing is defined as “The act of snubbing someone in a social setting by looking at your phone instead of paying attention” [source<\/a>].<\/p>\n See also: <\/p>\n