Tradeshow Giveaways
Tradeshow is a marketing strategy , where the company gets to meet the target audience in large numbers. It is the place where an organisation gets an opportunity to meet the audience face-to-face and make one-on-one contact. In a tradeshow, the face time with one?s prospects enables them to further pre-qualify the prospects to set a smooth landing for a follow-up or a sale. One of the hot marketing tools in a tradeshow is the giveaway. The tradeshow giveaway would enhance one?s company?s branding and image. The giveaway would create a positive and memorable association with one?s products. This in turn would help to build a list of qualified leads.
Always remember to give quality giveaways. This would create an everlasting impressions about one?s brand. The company needs to keep in mind that giveaways should be of some use to the recipient and are not disposable. The give away can be some products or service of the company and also ensure have the name of the company embossed on the gifts. The company should have the gifts that are related to the theme of the company and also see to it that the gifts are presented individually to the attendees who take interest in the company product or service. However, avoid skill-related gifts. The reason is that , if the prospect who fails at the task ,may go away feeling embarrassed. Some of the popular tradeshow giveaways are pens, note bags, booklets, base-ball caps, t-shirts , key chains, coffee mugs, calendars, product samples and so on. Always remember to collect the valuable information like e-mail address and phone number while presenting the giveaways.
Tips To Use Giveaways Effectively
Who would not want to receive a gift? Everyone enjoys receiving a gift , even if it is a small one. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness.
1. The giveaway items should communicate the motivation of the company. It should be something very memorable one.
2. One can consider different types of giveaway for different visitor. One can categorize the different quality gifts for customers, prospects and general passers by.
3. Quality, quantity and special orders, all impact the price. Establish a budget as part of the exhibit marketing plan. Consider ordering the same item for several different shows. The greater the quantity of the order, lower the individual unit price.
4. The premium gifts should be given to visitors participating in a demonstration, presentation or contest. It is a token of appreciation when visitors have given one the qualifying information about their specific need.
5. To inform the target audience about the item of giveaway Send a "tickler" invitation with details of the giveaway, or create a two-piece premium, sending one part out to key prospects prior to the show and telling them to collect the other half at your booth.
How To Measure The Success Of Giveaways
One can establish a tracking mechanism to measure the success of the giveaway. For the redemption item , give it codes. Post-show follow-up could include a question about the premium - did visitors remember receiving it and how useful was the item. Always choose exciting premiums, to make the premium work for the organization and it will be money well invested. So it is necessary to take time to plan the tradeshow giveaway strategy including what to give away and who to give.
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