Ashley furniture company
Rich and Elegant designs, superior quality and affordable prices- this summarizes the reason why Ashley Furniture is today Americas leading furniture manufacturer. Even at a time when the US furniture industry is going through a rough patch, this Arcadia, Wisconsinbased furniture giant continues to grow at a scorching pace. With an artistic blend of quality, style, luxury and aristocracy, the Ashley furniture has earned the worldwide admiration. Its internationally acclaimed in-house design team conceptualizes the rich and elegant designs that set Ashley furniture a mark above the rest.
Use of sophisticated manufacturing technology and adherence to efficient production standards help in minimizing waste and maximizing productivity. A well lubricated logistics network consisting of its own fleet of trucks makes it possible to fill orders from strategically located warehouses thus reducing transport cost and time. Little wonder then that from a meager 3% market share in the household furniture segment in 2000 Ashley today accounts for more than 10% market share making it the undisputed industry leader.
The Ashley Furniture Company was started by Carlyle Weinberger in 1945 as a sales organization. Its Arcadia factory, opened in 1970, covered an area of 35000 square feet and employed 35 people. Today Ashley has over 3 million square feet of facilities across 6 locations providing employment to more than 10000 people. It has 3 divisions Ashley Casegoods, Ashley Upholstery and Ashley Millennium. It offers a fully integrated product line giving its customers a wide range of living room, dining room and bedroom furniture to choose from. Ashley furnitures are sold under the Ashley and Millennium brand names.
The Roslyn Heights bedroom furniture series has a rich and elegant finish with a rustic style. The Wigeon Hall bedroom collection has an elegant traditional feel with rich cherry finish and exquisite inlay borders giving a sophisticated look. The South Shore bedroom collection with its traditional designs and adorned with ornate decorations captures all the charm and elegance of a traditional styled furniture. The Madelena dining room collection features a contemporary look with its metallic frame and changeable ceramic tile top. The Charleton collection has a rich mahogany finish with Primavera inlay and beautiful hand carved details. The Maison table and chair collection is a simple yet elegant collection of hardwood solids and cherry veneer with recessed wood knobs and rosette inset hardware. These are just some of the collections that form a part of the Ashley Furnitures. Over 300 Ashley Furniture Home Stores across the US sells thousands of furniture items to millions of customers every year.
One of the main factors behind Ashleys phenomenal success is its ability to adapt quickly to the changing market scenario. In order to improve its competitive edge, it set up manufacturing facilities in different countries especially in China, Vietnam and other Far East countries. Apart from its factory at Kunshan in China that employs 5000 workers covering an area of 1.2 million square feet, it has also tied up with various other Chinese furniture makers for supplying furniture.
At Ashley, customer satisfaction is a philosophy that drives all its business activities. Meeting the customers requirements and fulfilling their demands is a norm and not an exception. This probably explains the large number of highly satisfied clientele base that the company boasts of.
Ashely Furnitures have today created a niche for itself in the US home furniture market beating the competition on many fronts and setting new benchmarks of customer satisfaction.
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