Boston Globe Newspaper
The home to Americas first and second newspapers, Boston has a rich history of over three centuries in the field of newspapers. For Bostonians, newspapers are a legacy handed down from their forefathers.
From a time when newspapers were the only windows to the world to an era of Information, the Boston Globe has been reflecting the societies around from all possible angles. Its just that the mirrors are getting to have more clarity with every passing day!
Tracking the Baton of Ownership:
Boston Globe started publication in 1872, funded by six businessmen. It started with an investment of $1, 50,000, under the leadership of Eben Jordan; but found itself in financial trouble the very next year. The entry of General Charles H. Taylor as a temporary business manager at this juncture stabilized the business gradually. Mr. Taylor went on to become a partner of Mr. Jordan and then the president of the organization. His family was the publisher of the Boston Globe for over 125 years. The Boston Globe became a subsidiary of Affiliated Publications in 1973. This was also the time when the hitherto private company went public. The New York Times acquired the Boston Globe for $ 1.1 billion in 1993.
Theres Something for Everyone:
Boston Globe started as a morning daily, printed on broadsheet. This is one of the important points differentiating it from its nearest competitor the Boston Herald, which is a tabloid. Sunday edition of the Boston Globe made its entry in 1877. In 1878, the Boston Globe entered the market of evening newspapers with the publication of The Evening Globe. This was an attempt to cover local news with respect to crime and sensational stories in greater detail. The Evening Globe thrived for a century. The Boston Globe relies less on experimentation in terms of offering different editions on a zonal basis.
The Boston Globe identifies itself as a regional newspaper. Keeping in view the edge that its competitors have, in terms of a more local coverage, the Globe has been striving to strike a balance between local and regional coverage. It also devotes a sizeable chunk of its print area to national and international news. Its coverage and reflections on politics, music, sports and medicine have won great acclaim for the newspaper. But, it is the Boston Globes investigative journalism that sets it apart.
The newspapers sunday edition is accompanied by a magazine section covering topics as varied as fashion, crossword, readers correspondence, profiles/interviews of locally known personalities, etiquette etc. along with the editors note.
The Boston Globe started its electronic edition in 2002 in association with NewsStand Inc. This edition, the bostonglobe.com is an exact replica of Boston Globes original print edition, including advertisements. In fact, the subscription of the electronic edition is considered as paid subscription by the Audit Bureau of Circulation.
Reaches tens of thousands, day after day:
You can just pick a copy of the Boston Globe from the newspaper vending machines installed along the sidewalks; or opt to subscribe to the newspaper. The subscriber has a choice of 4/13/26/52 weeks billing periods to choose from. Boston Globe has entered into partnerships with colleges and other sponsors to manage what is called as the College Readership Program. In colleges which offer this program, students receive the copies of the Boston Globe free of cost in their residence halls or dining halls. Apart from this, student subscription and senior citizen subscription plans of the Boston Globe offers discounted rates for students and seniors respectively. Theres another program called classroom subscription, which enables students to get their copies of the Boston Globe in classrooms, again at discounted rates. Professors who enroll 10 students for subscription receive free home delivery subscription of the Boston Globe. Attractive Introductory offers help the newspaper to reach a fresh set of readers every day. And all these programs can be availed/cancelled/renewed just with the click of a mouse.
From a modest 8000 copies per day circulation in 1877(when General Taylor took over as president) to over 3,70,000 copies per day (March 2006), the Boston Globe enjoys the highest readership in the Massachusetts and the New England region. . It is well ahead of its nearest competitor, the Boston Herald by over 1,00,000 copies per day.
The Boston Globe has adopted a unique way of thanking its loyal home-delivery subscribers. It has designed a special loyalty reward program that enables the subscriber to avail discounts at over 350 well known establishments in and around Boston. These establishments include restaurants, retailers in construction business, online-retailers, national stores, beauty salons etc. The beauty of this program is that the subscribers are not given any card/coupon to avail the discount. They just have to enroll their existing credit or debit cards in this program to enjoy the discounts!
Newspaper in Education Program:
Boston Globes Newspaper in Education (NIE) program offers workshops and demos for participating schools on making the most out of newspapers in curriculum. A specific topic is chosen for the program on which the participating students receive training. E.g. Current years program offers a simulation game that trains them online for 10 weeks in Wall Street Trading.
In an effort to bring the newspaper closer to the hearts of the tiny tots, the Boston Globe publishes stories written by well known authors exclusively for the Globe in the form of serials.
Community Services:
Newspaper is not the only way by which the Boston Globe is touching the lives of people. By means of various charity programs and scholarships in varied fields of activity, it has taken enough care to do-the-due to the society patronizing it.
18 Pulitzers and Still Counting:
Presenting a testimony to the great track record posted by the Boston Globe is the fact that it has bagged prestigious Pulitzer prizes for quality journalism 18 times since 1966.
All these laurels notwithstanding, the Boston Globe has also been bogged down by a few controversies related to certain ethical issues of journalism.
Arming the Advertisers with an Edge:
The Boston Globe is one among the seven Globe Media companies. These are the companies that have acquired a position of dominance in the New England and Massachusetts region. The trust and reputation that go along with the name itself is a reason enough for advertisers to turn to the Boston Globe for all their advertising needs.
The Boston Globe provides its advertisers with an interactive targeting tool with which the advertisers can precisely pinpoint their potential customers/clients based a variety of parameters. This helps the advertisers to place their advertisements in a page/section such that it reaches the people who matter the most. This gives tremendous value to the money they invest on advertising.
For all the intensely local news to thoroughly international news, the Boston Globe has been a companion that generations of people in the Massachusetts and the New England region have put their trust in, for over 130 years. Globe may just mean a globe for everybody else; but for a Bostonian, its his/her window to the world, the BOSTON GLOBE!
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