De bouche à oreille
Last night we were discussing how to encourage more people to come to the French conversation group and we concluded that word of mouth is probably the most effective way – all the posters we put up around Bangor last Saturday have yet to bring hordes of new recruits. We also thought that the French version of word of mouth, de bouche à oreille (from mouth to ear), seems to be more logical then the English. Another way to say word of mouth in French is de vive voix (of live mouth).
Word of mouth in Chinese is 口耳相傳 (kǒu ěr xiāng chuán) or “mouth ear mutual spread” or 口口相傳 (mouth mouth mutual spread); in Dutch it’s van mond tot mond (from mouth to mouth) and it’s the same in German, von Mund zu Mund. In Japanese it’s 口コミ(kuchikomi) or “mouth com(munication)”, and in Spanish it’s boca a boca (mouth to mouth) or boca a oreja (mouth to ear).
What about in other languages?